The report names high profile and recognizable customers of logging and pulp companies Kruger, Abitibi-Consolidated, SFK Pulp and Bowater. Common products manufactured by the companies include books, magazines, copy paper, flyers, newspapers, and lumber all made from trees from critically endangered areas of the Boreal Forest. Rona, Coles/Indigo, Harlequin Books, Time Inc, Best Buy, Sears, Waz Essen and OfficeMax are among the more than thirty five customers named.
The report, Consuming Canada’s Boreal Forest: The chain of destruction from logging companies to consumers, calls for action from the international marketplace to protect one of the largest ancient forests left on earth. It focuses on the provinces of Ontario and Quebec where less than nine per cent and five per cent of the forest, respectively, are protected from industrial development. The report details the environmentally destructive and socially unjust practices of forest products giants Abitibi-Consolidated, Bowater, Kruger, and SFK Pulp, and also condemns the governments of Ontario and Quebec for failing to protect the forest and legislate adequately.
More than 68% of the Boreal Forest under the collective management of the three logging companies has already been degraded or fragmented – an area totaling nearly 200,000 km2 or 315 times the size of City of Toronto.
Black Bear, Big Horned Owl, Caribou Evict J. Crew from Boreal Forest at Corporate Office Environmental Protest
Culminating a national weekend of protests targeting the catalogs industry, on Monday, April 23, 2007 environmental activists from Wetlands Activism Collective staged a protest at the corporate office of J. Crew, , at 770 Broadway (at 9th St.) in Manhattan, demanding that the company stop destroying boreal forests for catalog paper. Activists dressed as boreal forest animals served a notice of eviction from Canada’s Boreal forest to a mock-chainsaw wielding activist dressed as J. Crew CEO Millard Drexler. The notice informed the company that they have 30 days to get out of Endangered Forests, increase recycled content, and reduce paper use.
Adorned in owl, bear, and caribou costumes, protesters cried in despair, "J. Crew is evicting us from our forest homes!", melodramatically "dying" on the sidewalk. Later on in the demonstration, as one activist in a bear costume staggered and "died" in the middle of the sidewalk, a police officer said that such actions would be "blocking the sidewalk." After that, the bear suit wearing protester removed the costume nd to and laid sprawled it out in front of the demonstration, with a sign about J. Crew in front, and shouted, "J. Crew killed this poor bear!" The caribou cried, "My friend the bear is dead, thanks to J. Crew! They destroyed our forest home!" .
Interested onlookers sign petitions, and activists educated many J. Crew employees about the company's destruction of ancient boreal forests.
Catalog retailers send out 20 billion catalogs a year, and almost none of the paper contains any recycled content. Instead, over 8 million tons of trees a year go into catalogs alone--which means 8 million tons of trees are going from forests to the landfill, with a short appearance as junk mail in between. This is causing the destruction of forests such as North America’s Boreal Forest, one of our first lines of defense against global warming.